From delivering an 8% media lift for Coca-Cola through smarter portfolio planning to building Evidnt’s real-time analytics engine, I’ve led performance strategies that turn data into decisions. My work helps brands act faster, measure better, and close the loop between media and results.

At Matterkind, I launched a consulting practice that helped Epic Games build a privacy-first targeting strategy, CVS launch its retail media network, and Hulu bring programmatic in-house—while winning $1.2M in new business in the first year through real training, integration, and enablement.

I strategically used AI to solve a core internal challenge — structuring over 1.2 million retail products — and turned it into a scalable insights platform. Today, that system powers real-time analysis, brand strategy, and targeting across 28,000 retail locations in the U.S.

At Ogilvy, I launched the agency’s first in-house programmatic and paid social capability, managing over $60M in annual spend and delivering 12–25% media performance gains across brands like IBM, TD Ameritrade, UFC, and Synchrony. The model became a blueprint for scaled execution.

From reducing $5M+ in media waste for Coca-Cola at IPG to building a retail insights platform used by 28K stores, I’ve helped CPG brands connect media to real sales. My work has powered smarter targeting, brand safety, and double-digit lift across retail media and performance marketing.

From scaling a 5-person team into 60+ at Ogilvy to unifying performance and insights at UM, I’ve built dynamic, accountable teams that grow businesses—and careers. Many of my former team members now lead at Google, Adobe, Amazon, and WPP. That’s the KPI I’m proudest of.