Consulting & Enablement
How I launched advisory services at Matterkind and helped brands like Epic Games, CVS, and Hulu scale smarter through custom training, infrastructure, and hands-on strategy.
At Matterkind (IPG), I led the creation of a new advisory practice focused on helping brands operationalize their data, media, and audience strategies — not just through consulting, but through execution, enablement, and long-term integration.
In our first year, I pitched and won over $1.2M in incremental business, helping Fortune 500 clients and modern digital brands build in-house capabilities that worked.
Epic Games: Future-Proofing Audience Strategy
Epic needed a new approach to audience targeting and retargeting — one that respected privacy shifts and worked across modern media environments.
I worked directly with their marketing and engineering teams to:
Design a non-PII-based targeting framework
Integrate with SSPs, DSPs, and martech tools across the stack
Ensure full alignment with internal measurement protocols and privacy standards
This wasn’t a one-off recommendation — it became part of Epic’s internal targeting playbook.
CVS: Building the Foundation of a Retail Media Network
CVS was launching its media network — and needed the back-end to support it. I helped set up the core targeting, reporting, and measurement systems that powered their offering.
My work included:
Designing the technical architecture and operational workflows
Building the measurement strategy and custom KPIs aligned to retail goals
Supporting onboarding across internal and external partners
Ensuring the media product was ready to scale across advertisers and categories
This work helped position CVS Media Exchange as a credible, measurable media channel — grounded in real operational clarity.
Hulu: Bringing Programmatic In-House
As Hulu began transitioning programmatic buying in-house, they needed more than tech — they needed training, process, and people alignment.
I led a custom enablement track that:
Brought IPG best practices into Hulu’s internal buying workflows
Designed a full training program from scratch for Hulu’s internal teams
Created bridges between Hulu and IPG teams to ensure knowledge transfer
Embedded IPG tools and capabilities to maintain partnership value over time
The result was a successful in-house transition with continued IPG collaboration baked in.
The Impact
Pitched and won $1.2M+ in new consulting business in Year 1
Built operational frameworks that continue to power media strategy at top brands
Successfully transitioned enterprise teams to modern, in-house capabilities
Drove long-term enablement, not just short-term engagement
Why It Matters
Good consulting ends with a handoff. Great consulting builds systems that last.
My approach is grounded in actionable strategy, team enablement, and sustainable operations — whether I’m helping launch a retail media network or building an in-house buying practice from zero.
