Real Impact. Built, Not Theorized.

I don’t just advise on strategy — I build tools, lead teams, and solve real problems across marketing, data, and AI. Below are six key areas where I’ve delivered lasting impact.

What I do

Practical AI That Works

I build real AI tools that solve problems, not just pitch decks.

Performance Marketing

I’ve led media programs for top brands across programmatic, social, and digital.

Retail & CPG Strategy

I connect media to shelf with data-backed strategies that drive sales.

Team Leadership & Org Design

I’ve built and scaled high-performing teams at both startups and global agencies.

Data, Analytics & Measurement

I turn complex data into clear, actionable measurement frameworks.

Training, Consulting & Enablement

I help teams adopt AI, optimize media, and operationalize smarter ways of working.

Tools & Specialties

  • Expertise in activating, optimizing, and integrating across the leading programmatic, paid social, and retail media platforms.

    • DSPs: The Trade Desk, DV360, Xandr, M

    • Social Ads: Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Pinterest

    • Retail Media: Walmart Connect, Target, Kroger 84.51, Instacart

    • Measurement: Google Analytics (GA4), Looker, Tableau, Nielsen, LiveRamp

  • Deep experience designing and implementing audience management, targeting workflows, and data activation strategies.

    • DMPs/CDPs: Adobe Audience Manager, Salesforce CDP, Segment, BlueKai

    • CRM & Onboarding: Salesforce Marketing Cloud, LiveRamp, Neustar

    • Audience Strategy: Custom taxonomies, cohort modeling, loyalty data integration

    • Attribution & Reporting: Multi-touch models, lift studies, MMM frameworks

  • Built and deployed custom AI tools for product classification, insight generation, content automation, and more.

    • Models: OpenAI, Claude, Meta LLaMA, Gemini

    • APIs & Platforms: OpenAI API, Google Cloud AI, DeepInfra

    Use Cases:

    • Product classification (SKUs, UPCs, brand/category mapping)

    • Natural language insight generation

    • Content generation (emails, posts, ads)

    • Anomaly detection & trend surfacing

    • Audience synthesis & persona modeling

  • Comfortable building and iterating technical tools, dashboards, and AI workflows — from prototype to proof-of-concept.

    • Languages: Python, JavaScript, SQL, HTML/CSS

    • Frameworks: Flask, React, Next.js

    • Tools: Git, Airtable, Google Cloud (Docs/Sheets APIs), Jupyter, VS Code

What I Do

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